Pratibha Gurnani Creative is a full-service, multi-disciplinary branding, design and advertising collective. Like Howard Schultz, we believe that, “The most powerful and enduring brands are built from the heart.” We partner closely with companies and startups to understand their unique challenges, and craft effective strategic and creative solutions that are true to the brand’s personality and essence.
Our expertise lies in building core identity, strategy, brand language, visual and verbal communication across print, digital, web and film media, for brands, some that exist, and some that we help build from the ground up! Deep-diving into every project with a research-based approach and passion for authenticity defines the essence of our work. The PGC collective consists of branding experts, ace writers, illustrators, animators, editors, UI/UX designers, and a full stack web development partner. Our diverse portfolio of Indian and international brands spans industries like luxury travel & hospitality, F&B, FMCG, spirits, beauty, jewelry, fashion, education, media, renewable energy, and social enterprises.
With two decades of experience, Pratibha leads her team through turn-key projects, with her expertise in core branding, strategy, communication design, UI UX design, and conceptualising and directing still and film shoots. She loves partnering with startups, from creating the brand name to the launch of the brand. A strategic thinker, Pratibha finds immense joy in building meaningful ideas that empower brands. Pratibha’s career began with agency tenures at FCB Ulka and Publicis Ambience, and project-based work for Rediffusion DY&R, Saatchi & Saatchi, 141 Bates, and Contract Advertising.
An enthusiastic travel photographer, Pratibha’s creative work and photography escapades complement each other. Her creative sensibilities influence the way she looks at the world through her lens, and her grasp of imagery informs her design aesthetic.