Brief: To create attractive packaging for Amul’s new range of Slim Lite Ice Cream that contains 50% less fat as compared to regular ice cream. The aim was to appeal to a target audience who love their ice cream but are always looking for healthier alternatives.

Concept: The idea was to capture ‘feel good’ ice-cream shots. The fact that Amul Slim Lite Ice Cream is as delicious and flavorful as regular ice cream was brought out through the detailed styling and accessorizing of each ice cream shot, paying special attention to textures along with the use of a vibrant color palette.

Agency: FCB Ulka