Brief: Limca by Coca-Cola is one of India’s largest selling carbonated drinks in the lemon segment. The brief was to create a new and more graphic logo identity and packaging design for the brand that incorporated the lemon element. The creatives were used as one of the most crucial tools for a large market research on the brand and the segment in North and West India.

Concept: It’s always a challenge to transform the identity of a category leader. The idea was to create a refreshing brand identity and packaging design system by introducing the graphic lemon element as part of the logo, using contemporary typography, a fresh lemony colour palette, and staying away for the traditional liquid splash images. This is one of the visual routes created for the market research exercise.

Agency: Yaap (Market Research Project)