Brief: Bridal Diaries by renowned makeup artist Priya Kapur, is a bride’s go-to manual for her big day to start the new beautiful phase in her life with glowing confidence.

Concept: Indian weddings can be very hectic, especially for the bride. The concept was to create imagery that did just the opposite. Instilling a sense of calm, the visuals show the bride focusing on herself with images of hands, feet, arms and stretched out. The lotus motif used for the title logo and through the book design, symbolizes symmetry, positive energy, clarity of heart and mind. The book embodies the spirit of the bride who is confident and beautiful inside out.