Brief: The Rania Experience Maldives, one of the most exclusive private island resorts in the world, wanted to woo HNI luxury travellers in the UK and Europe. This essentially meant a complete rebranding exercise, and creating new imagery and communication design.

Concept: The luxurious and leisurely island spirit of the resort was encapsulated through carefully styled and beautifully art directed visuals shot on the island, so that guests could feel instantly transported to their own private paradise. It was important to get the balance between luxury and leisure right. The imagery, minimal design and typography, and color palette speak of luxury and island. The writing complements the visual storytelling with lines like “Think of yourself as the world’s most glamorous castaway’” and “Need a 7 am wake up call? We can inform the school of dolphins outside your window.”

Agency: Publicis Ambience