Brief: To create the core branding for a new international school that would bring the best global practices in education through a new-age framework, to empower each student with the knowledge, technology skills, life skills, and values necessary to excel in careers of the future. Central to its ethos was to maximize each child’s unique potential through holistic development in a student-centric environment. A key differentiator was making this international education accessible and affordable, opening up a world of new opportunities for more students to thrive in a rapidly evolving global landscape.

Concept: After an analysis of the keyword cloud, we crafted a fresh, unique Brand Name Cresmonde, formed by 2 compound words CRES + MONDE. ‘CRES’ means Ascend & Thrive and ‘MONDE’ means World/Universe. CRESMONDE means to ascend to a higher state in the universe. A name that would instill a sense of pride in students, parents and faculty alike. Our analysis also established the brand personality of the Champion and Magician. We created a distinctive symbol to denote a stimulating education environment, with a multi-disciplinary curriculum that brings together the best global practices in education for the all-round development of students. The Magician personality is represented by the concentric spinning arcs that display dynamism, and the vibrancy of colours portrays transformation. The Champion personality is represented in the boldness of the symbol design and the word mark. The identity is unique as compared to other Indian and international education brands. The strong tagline ‘Aspire. Achieve. Ascend.’ sums up the very essence and purpose of the brand.