Brief: PowerSun, a solar energy start-up, wanted their brand identity to symbolize the power of renewable energy. Founded by one of the most experienced professionals in the renewable energy industry in India, the company had a powerful vision to create a huge impact through its expertise and capabilities in the sector.

Concept: The bold logo identity portrays the brand essence of PowerSun - life-giving strength, brimming with ‘energy’ and expertise. The use of the banded graphic style with gradients, and the forward moving arrow creates dynamism in the symbol and represents the flow of solar energy. The hexagon symbolises the outward shining rays of the sun. The typo-persona of using the capital ‘P’ & ‘S’ is carried forward through all written communication.