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Garodia International Centre for Learning Mumbai (GICLM)

A visual language that portrays a uniquely engaging learning environment

Scope: Visual Language & Imagery - Still & Film

Brief: To create new imagery for GICLM to depict the fantastic learning environment where the true potential of every child is recognised and nurtured, enabling students to grow to be true world citizens. The imagery would be used on the website, social media, brochures, and other communication and marketing collaterals.

Concept: To create a visual language that would speak for the energised student life at GICLM. Every image and video shows children deeply engaged in a learning activity in a stimulating environment that portrays GICLM’s 360-degree approach to learning. With carefully thought through concepts, detailed styling and a vibrant color palette, we created still images and videos that reflect the core Garodia Education concept of an enlightened, happy and future-ready student experience. A slice of life at GICLM! The shoot was done with students from preschool, primary, secondary and IB grades, and no models were used. A strategic decision was taken not to shoot any school space without children, even if the purpose of the visual was to show off the school infrastructure. This was done keeping in mind the negative psychological effect that deserted school classrooms and corridors had during the Covid pandemic.

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