Brief: To promote Westside gift vouchers as the best way of gifting for every occasion.

Concept: The core concept of the campaign was that you can’t go wrong when you gift a Westside gift voucher. The graphic illustrations are tongue-in-cheek ‘life’s like that’ situations where gifts received went drastically wrong. The comic book illustration style and layout complement the tone of humour with lines like “Raj thought exotic scented candles would take Sheela’s breath away. He soon discovered he was right. She was allergic to them.”

Agency: Publicis Ambience