Brief: Digital Solopreneurs aims to create an online community of solopreneurs who have taken the leap in life by starting off on their own. Digital, because they have the freedom to work from anywhere in the world, as their work is not dependent on a geographical location.

Concept: The logo uses the typography stacking style to stress on the word ‘Solo.’ The ‘L’ is replaced with the numeric one, and resembles a face with the two ‘O’s on either side. The cohesive and bold typography stands for the thought that though you have ventured out on your own, you are not alone, but part of the tribe. The logo lends itself well to the extensions of ‘Group, Webinar & Meetup.’ The color palette takes from that of the Maverick School of Entrepreneurship identity, as both the entities are the brainchild of a digital marketing maverick, and Digital Solopreneurs becomes a natural extension of Maverick School of Entrepreneurship.