Challenge: Garodia’s various institutes like the preschool, ICSE school, international school and college were and while just individual institutes, not having a collective presence, but a 50 year legacy in the world of education.

Concept/Approach: The strategy was to create an entity and identity of a strong brand called Garodia Education – a strong umbrella brand that all the institutes would fall under. The aim was to put Garodia Education on the map as one of India’s top and most trusted educators, a group that brings the best practices in global education to the country, while retaining its core values and 50 year legacy.. This exercise would help the group and the individual institutes to reach out to and partner with international education groups. We created a contemporary brand identity, a 50 year mnemonic, visual and verbal brand language and website that would talk to both potential partners and parents.